2012 Olympics will be held in London, England. Samsung electronic products appointed former England player David Beckham as global brand ambassador for the Games which was held 4 years this once.
Beckham will start the role of ambassador with immediate effect and will play a key role in increasing awareness of Samsung's sponsorship of London 2012 as the Worldwide Olympic Partner.
This collaboration will begin with an appearance on a multi-platform advertising and public relations campaign, which includes various elements of Samsung's marketing program for London in 2012.
At the official signing of the partnership, Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing Samsung Electronics, said both Samsung and David Beckham has a large value of benefits over their mutual commitments are intended for youth and sustained effort to encourage more people to participate in sports.
Sport has the unique power to reach out and gather them together. David has been actively taking part in a number of initiatives in helping young people around the world, said Gyehyun Kwon was quoted Goal.
We are pleased David will support our goal to expand the extraordinary experience of the Olympic Games to fans around the world by using advanced technology from our mobile smart, he continued
Also, David Beckham is a global sports icon who helped to raise the profile of the 2012 London Olympics. We are very pleased to establish new partnerships for fans of the Olympic Games and we look forward to working with David in various marketing initiatives to the success of London 2012 to late 2012, he said
David Beckham is the number one choice to become a global ambassador to sponsor London 2012. His success as an athlete and his role as ambassadors in bringing the Olympics to London is part of the many reasons to select it.
Beckham himself said that he was very proud to be part of the Olympic Games held in her hometown. (source:vivanews).
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