Adidas AG is preparing itself to welcome the 2012 Olympics. Adidas who this time managed to become an official sponsor of the Olympics to be held in London will take advantage of the opportunity to close the gap with Nike Inc. in the U.K. market.
Adidas currently controls about 15% market share in the UK for sport shoes and apparel. While Nike become the market leader with over 19% market share. "We have good markets in the north, while Nike has a market in London," said Gil Steyaert Managing Director of Adidas in the north.
With managed to become an official sponsor for sports clothing for participants in the 2012 Olympics, Adidas at least will seize opportunities to add revenues of around 100 million pounds per year. This great opportunity will also make the Adidas can overtake Nike in the UK market in 2015.
Adidas will become the official logo the great sports competitions in the world. "Being a sports official sponsor in the event of it is our ambition," says Steyaert.
Currently, adidas has become market leader for sports equipment products and accessories in some countries such as Russia, Germany and France. Previously, Adidas also has become a sponsor for the same event in Athens in 2004 and the Olympic Games in Beijing in 2008.
Adidas currently controls about 15% market share in the UK for sport shoes and apparel. While Nike become the market leader with over 19% market share. "We have good markets in the north, while Nike has a market in London," said Gil Steyaert Managing Director of Adidas in the north.
With managed to become an official sponsor for sports clothing for participants in the 2012 Olympics, Adidas at least will seize opportunities to add revenues of around 100 million pounds per year. This great opportunity will also make the Adidas can overtake Nike in the UK market in 2015.
Adidas will become the official logo the great sports competitions in the world. "Being a sports official sponsor in the event of it is our ambition," says Steyaert.
Currently, adidas has become market leader for sports equipment products and accessories in some countries such as Russia, Germany and France. Previously, Adidas also has become a sponsor for the same event in Athens in 2004 and the Olympic Games in Beijing in 2008.
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