Unveiled with aplomb Monday in North London to an audience of more than 700 Olympic stakeholders and members from the media, the logo for the 2012 Olympics was described by organizers as a worldwide invitation towards the London Games. But based on the reaction the design has obtained, many might be sending their regrets.
The jigsaw puzzle logo for the 2012 Olympic Games in London has ignited a firestorm of public opposition – more than 5 many years prior to the games will open.
The colorful design, which cost organizers almost $800,000 to make, features 4 jagged, daring numerals stacked two-by-two and studying 2012. Within the Z-like number “2″ is the Olympic host metropolis “london,” spelled out in lower situation letters, and within the “O” is the five-ringed Olympic symbol.
London-based brand consultants Wolff Olins designed the controversial logo, which is a significantly cry in the one utilized by London organizers because they lobbied to host the 2012 Games – the 3rd time the Games will be held in England’s capital city.
Words like “dynamic,” “modern” and “inclusive” have already been utilized by the head from the Worldwide Olympic Committee, and organizers of the London games to explain the suggestions behind the branding logo.
“This is really a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games – namely, to inspire young people around the globe via sport and Olympic values,” Worldwide Olympic Committee President Jacques Rogge said at Monday’s unveiling.
Not so quick, Mr. President.
In less than 48 hrs because the logo’s public unveiling, opposition has been rabid.
Weblogs appearing on newspaper Websites for that Guardian, the Daily Telegraph and also the British Broadcasting Corp. all blasted the design, sparking a regular movement of comments demanding a replacement.
An internet petition posted by Jonathan Ellis Monday has generated greater than 28,000 digital signatures from around the world, many total with scathing commentary, including repeated “Rubbish!” calls.
The criticism ranged broad. Many called the expensive cost tag a waste of money, claiming that a national competitors would have been much more suitable than utilizing an costly professional agency. Others balked at the style simply because it did not seize the British spirit, stating the style was a supply of collective embarrassment instead of pride. Still other people complained that the “abstract” attempt was too much like a “1980s hangover.”
London organizers pushed back again, with Sebastian Coe, a former British distance runner and head of the nearby organizing committee, urging persistence.
“It’s not a logo; it is a brand that will consider us ahead for that next 5 many years,” Coe informed BBC Radio. “It won’t be to everybody’s taste instantly, but it’s a brand that we truly think can be a hardworking brand.”
The jigsaw puzzle logo for the 2012 Olympic Games in London has ignited a firestorm of public opposition – more than 5 many years prior to the games will open.
The colorful design, which cost organizers almost $800,000 to make, features 4 jagged, daring numerals stacked two-by-two and studying 2012. Within the Z-like number “2″ is the Olympic host metropolis “london,” spelled out in lower situation letters, and within the “O” is the five-ringed Olympic symbol.
London-based brand consultants Wolff Olins designed the controversial logo, which is a significantly cry in the one utilized by London organizers because they lobbied to host the 2012 Games – the 3rd time the Games will be held in England’s capital city.
Words like “dynamic,” “modern” and “inclusive” have already been utilized by the head from the Worldwide Olympic Committee, and organizers of the London games to explain the suggestions behind the branding logo.
“This is really a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games – namely, to inspire young people around the globe via sport and Olympic values,” Worldwide Olympic Committee President Jacques Rogge said at Monday’s unveiling.
Not so quick, Mr. President.
In less than 48 hrs because the logo’s public unveiling, opposition has been rabid.
Weblogs appearing on newspaper Websites for that Guardian, the Daily Telegraph and also the British Broadcasting Corp. all blasted the design, sparking a regular movement of comments demanding a replacement.
An internet petition posted by Jonathan Ellis Monday has generated greater than 28,000 digital signatures from around the world, many total with scathing commentary, including repeated “Rubbish!” calls.
The criticism ranged broad. Many called the expensive cost tag a waste of money, claiming that a national competitors would have been much more suitable than utilizing an costly professional agency. Others balked at the style simply because it did not seize the British spirit, stating the style was a supply of collective embarrassment instead of pride. Still other people complained that the “abstract” attempt was too much like a “1980s hangover.”
London organizers pushed back again, with Sebastian Coe, a former British distance runner and head of the nearby organizing committee, urging persistence.
“It’s not a logo; it is a brand that will consider us ahead for that next 5 many years,” Coe informed BBC Radio. “It won’t be to everybody’s taste instantly, but it’s a brand that we truly think can be a hardworking brand.”
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